Military Discounts 2026, Verified Brand by Brand
Checked against each brand's own page on October 26, 2026: how much, who qualifies and how to verify — including the big names that do not offer one.
Brands checked
56
Year-round discount
42
No discount
9
5 more only on set days
Electronics & computers
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| Apple | 10% off Apple products | Active duty, National Guard and Reserve; Veterans … | ID.me |
| Samsung | Up to 30% depending on product line | Active duty (with a .mil email address or through ID.me); Veterans … | .mil email, ID.me, GovX or WeSalute |
| Dell | Member price shown at checkout | Active duty; Veterans … | SheerID (inside Dell Rewards) |
| Microsoft | Up to 10% on select Surface devices | Active duty; Former members and retirees … | Your personal Microsoft account email |
| HP | Up to 40% off with Frontline Heroes | Military members; Veterans … | ID.me |
| Bose | 10% off, up to $100 | Military members verified through ID.me | ID.me |
Phone plans
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| Verizon | 10% off each eligible line | Active duty; Veterans and retirees … | Verizon's discount registration |
| AT&T | Up to 20% on eligible unlimited plans | Active duty; Reservists … | AT&T's military verification form |
| T-Mobile | Military pricing on Experience plans | Active duty; Veterans … | Military status verification (e.g. DD-214 or VA ID card) |
Clothing & shoes
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| Nike | 10% off most items | Active duty and reservists; Veterans and retirees … | Verification through your Nike Member account |
| Under Armour | 20% off; 10% at Factory House | Active duty; Retirees and veterans … | ID.me |
| lululemon | 15% off, always on | US military members (lululemon runs the same offer for first responders) | Verification on lululemon's military page |
| Carhartt | 15% off apparel & accessories | Military members (Carhartt runs the same offer for first responders and nurses) | ID.me |
| adidas | 30% off (advertised heroes discount) | Active duty; Veterans and retirees … | ID.me |
| Columbia Sportswear | 10% off online with ID.me | US military service members | ID.me |
| Boot Barn | 10% on full-priced styles | Active duty; Veterans … | ID.me online · ID in store |
| Crocs | 15% on select styles | Military members (Crocs runs the same ID.me offer for first responders, healthcare workers, teachers and students) | ID.me |
Outdoor & sporting goods
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| YETI | ID.me price shown in your bag | Active duty; Inactive reserves … | ID.me online · government ID in store |
| The North Face | 10% off, once every 30 days | Active duty and reservists; Veterans and retirees … | SheerID online · military ID in store |
| Bass Pro Shops & Cabela's | 10% off; 5% on firearms & ammo | Verified military personnel (Bass Pro runs the same discount for law enforcement, firefighters, EMTs and fish & wildlife agents) | Military ID in store · online verification |
| Academy Sports + Outdoors | 10% off, a few times a year | Active duty; Veterans of all branches … | ID.me |
Home improvement & farm
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| The Home Depot | 10% off, up to $400 a year | Eligible military members; Veterans | Account verification online or in the app |
| Lowe's | 10% off eligible purchases | Eligible service members and veterans; Eligible spouses (with their own account) | ID.me through a MyLowe's Rewards account |
| Tractor Supply | 10% on Honoring Heroes Days | Military service members; Veterans … | ID.me through Neighbor's Club (Hometown Heroes) |
Cars, rentals & car care
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| GM | Vehicle offers on select models | Active duty, Reserve and National Guard; Veterans and retirees … | GM's Military Appreciation verification |
| Take 5 Oil Change | 25% off any oil change | Active duty and reserve; Retirees … | Military ID or proof of service |
| Enterprise Rent-A-Car | Military rates for leisure rentals | Active duty; Military retirees and veterans (government leisure program) | Proof of eligibility at pickup |
| AutoZone | 10% off in-store purchases | Active and retired service members of every branch (AutoZone accepts veteran IDs and DD-214s); Dependents | Military ID or another official document |
| Valvoline Instant Oil Change | 15% off your invoice | Military members who can show a military ID | Military ID |
| Discount Tire | 5% off tires & wheels | Active duty; Veterans … | ID.me |
| Hertz | Up to 25% off pay-later base rates | Active duty, National Guard and Reserve; Military spouses (where applicable) | Government or military ID at pickup |
| Ford | Cash reward on eligible new Fords | Active duty; Retirees … | Ford's military verification |
Everyday shopping
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| Target | Event discounts with Target Circle | Active duty; Veterans … | Target Circle military verification |
| Sam's Club | Membership discount for new members | Active duty; Retirees … | ID.me |
| Kohl's | 15% off on Mondays, in store | Active duty; Veterans and retirees … | Military ID, state ID with veteran status, or DD-214 |
Theme parks & travel
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| Disney World | Salute tickets valid through Dec 18, 2026 | Eligible US military members — confirm the exact rules (active, retired, family) at your base ticket office | Military ID at the base ticket office |
| Disneyland | Military tickets valid all of 2026 | Active-duty and retired service members, including National Guard, Reserve, Coast Guard and Space Force; Commissioned Corps of the Public Health Service and NOAA … | Valid military ID, to buy and to enter |
| Universal Orlando | Military tickets via base ticket offices | Military members with access to an authorized base ticket office — the office applies the eligibility rules | Military ID at the ticket office |
| SeaWorld | Free visit for active duty + 3 dependents | Active duty; Activated or drilling Reserve and National Guard members … | Valid military ID |
| Royal Caribbean | Military rate on most sailings | Active duty, National Guard and Reserve; Retirees … | Proof of service at the pier (e.g. military ID, or DD-214 plus photo ID) |
| Carnival | Military rates on select sailings | US and Canadian service members; Veterans | Ask Carnival which proof it accepts for your sailing |
| Hilton | Military Family Rate varies by hotel | Active duty; Reserve … | Valid military ID at check-in |
| Six Flags | Military tickets priced park by park | US military personnel; Veterans … | ID.me at some parks |
| Busch Gardens | Free visit for active duty + 3 dependents | Active duty; Activated or drilling Reserve and National Guard members … | ID.me and a valid military ID |
| Great Wolf Lodge | Up to 40% off the room rate | Active duty; Retirees … | ID.me |
Streaming & music
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| SiriusXM | 25% off for the life of the plan | Active duty and reserve; Veterans and retirees … | Documentation, if SiriusXM asks for it |
Restaurants
| Brand | Discount | Who qualifies | How to verify |
|---|---|---|---|
| Texas Roadhouse | Free meal on Veterans Day | Veterans; Active military members | Ask your local restaurant what it accepts |
No military discount (as of October 26, 2026)
- Best Buy — Best Buy does not offer a military discount — answers on Best Buy's own product Q&A pages say so and point to its regular prices and deals instead.
- DICK'S Sporting Goods — DICK'S Sporting Goods does not publish a year-round military discount on its website. What it offers every shopper is its Best Price Guarantee, a price match.
- Walmart — Walmart says it has no military or veteran discount program, in stores or online.
- Amazon — Amazon has no standing military discount on purchases or on Prime. Veterans who receive certain government benefits, such as the VA Veterans and Survivors Pension, may qualify for Prime Access, Amazon's reduced-price Prime membership.
- Costco — Costco does not discount memberships for anyone, the military included — its customer service says the fee is recovered through lower prices. It occasionally runs a military new-member promotion with a Costco Shop Card.
- Harbor Freight — Harbor Freight does not offer a military discount — its own page on discounts lists coupons and member deals only.
- Netflix — Netflix has no military discount — its plans and pricing page lists the same plans for everyone.
- Spotify — Spotify has no military or veteran discount — its support team has said so, and requests for one were closed in Spotify's community.
- U-Haul — U-Haul says it does not have an official military discount. On a PCS do-it-yourself move, though, every service member gets one month of free storage at the destination with a one-way truck or trailer rental.
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Who qualifies for military discounts?
It depends on the brand. Active duty, National Guard and Reserve qualify almost everywhere a discount exists. Veterans qualify at most of the brands listed here (Apple, Samsung, Verizon, Nike, Under Armour, Take 5 and others). Spouses and dependents are included at some — Apple (same household), Nike (of active-duty members), Under Armour and Lowe's (own account).
How do I prove my military status online?
Most brands use a verification service instead of asking for your ID card: ID.me (Apple, Under Armour, Lowe's, Carhartt, YETI), SheerID (Dell) or their own form (AT&T, Verizon, T-Mobile). You verify once and the status is saved to your account. In stores, a military ID, VA ID card or DD-214 is usually enough.
Which big stores have no military discount?
As of October 26, 2026: Best Buy, DICK'S Sporting Goods, Walmart, Amazon, Costco, Harbor Freight, Netflix, Spotify, U-Haul. Target and Tractor Supply only discount on set days or events.
How current is this list?
Every entry was checked against the brand's own page on October 26, 2026 and links to that page. Programs change without notice — the brand's page is the authority, and BaseNeed is not affiliated with any of these companies.
Flying? Airline military discounts and free bags · Moving? PCS weight allowance by rank · BAH calculator
Every entry links to the brand's own military discount page. BaseNeed is independent and not affiliated with, sponsored by or paid by any brand listed. If something changed, the brand's page is right and this list is out of date.